East St. Louis Historical Society Strategic Plan 2024-2028
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East St. Louis Historical Society
Strategic Plan 2024-2028 |
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Purpose |
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To increase visibility within the community through membership, programming, social media, locale, and fundraising. |
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Key Objectives |
| Membership |
Programming |
Community Visibility |
Building/Fundraising |
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Initiatives |
- Increase board membership to 24
- Increase general membership to 150
- Review/revise committee assignments
- Fully staff committees
- Citywide member drive
- Board member drive
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- Community collaboration
- School Speaker Series
- ESL Alumni Presentations every Spring
- Community Development
- Archival Projects
- Four Oral Histories/year
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- Functional web site
- Maintain Facebook account
- Maintain PayPal account
- Setup social media outlets (Twitter, Instagram)
- Enlist marketing/PR solutions
- Enlist print and new media solutions
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- Identify office space
- Identify performing arts/museum center
- Identify parking
- Establish an endowment
- Establish a signature fundraising activity
- Establish grant writing team
- Establish scholarships
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Key Performance Indicators |
- % membership/quarter
- Survey new members to determine the source which made them join
- Quarterly review of committee activity
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- % collaborations/half year
- Acceptance of alumni participation
- Survey school admins target topics
- % oral histories taken
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- % website viewers
- % Facebook viewers
- % PayPal funds received
- Identify social media creators
- Solicit local marketing and PR vendors
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- % funds donated to endowment
- % profit from fundraising events
- Purchase office space
- Solicit grant writing team
- Fund 3 scholarships
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